Peabody Award Submission
Voices of the Civil Rights Movement

Submitted by Comcast
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Voices of the Civil Rights Movement Peabody Submission

THE MARCH GOES ON

The Civil Rights era was truly a time of great tumult, transformation and inspiration. But most compellingly, it is an era that never really left us. It still defines our present and shapes our future, and is as relevant and alive as ever.

In a time of Black Lives Matter, another raging battle over voting rights, and a nation still coming to grips with its past, the lessons of this era continue to call out to us.

Voices of the Civil Rights Movement Peabody Submission
Voices of the Civil Rights Movement Peabody Submission
THE MARCH GOES ON

Our Charge

Our responsibility—our honor—in the Voices of the Civil Rights Movement effort is clear. Record new oral histories ranging from children present at the March on Washington to a witness to Dr. King’s assassination. Infuse the perspectives of movement leaders and ordinary participants alike with the unparalleled collection of archival material available to Comcast. All to offer fresh insight in modern form.

Voices of the Civil Rights Movement Peabody Submission
THE MARCH GOES ON

Stories, Known…

The Civil Rights era was one full of larger-than-life heroes who inspired millions, along with private victories won and setbacks endured well beyond the spotlight.

We seek to re-tell the larger stories everyone thinks they know so well from new vantage points, like the often-told story of Rosa Parks, and how her actions were the spark that set off a national movement.

Voices of the Civil Rights Movement Peabody Submission

…and Unknown.

And to uncover the inspiring, harrowing, lesser-known tales that deserve wider acknowledgment. Like how Johnnie Turner, now an elected official, fought her own brave, daily battle against busing segregation as a young girl.

Voices of the Civil Rights Movement Peabody Submission
THE MARCH GOES ON

The Dream Lives

Ultimately, the stories from this era inspire. With this project, we ensure that these stories carry on to new generations.

SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

The story of the Civil Rights era is a complex one to tell. For us, the best approach was a mixed-media one, where text, audio and video are combined in ways both immersive and illuminating.

Voices of the Civil Rights Movement Peabody Submission
Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

Consider the wealth of material contextualizing perhaps the most iconic event of the Civil Rights era: the 1963 March on Washington for Jobs and Freedom. We seek to tell the complete story from every vantage point.

From those who lead the way and set the stage for this historic event.

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Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

From leaders who stood up that day.


Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

From those in the crowd whose lives were forever impacted.

On the Mall, Edith Lee-Payne of Detroit, felt overwhelmed. Less than five feet tall, the middle-school student had a better view of the marchers’ feet than she did of the Lincoln Memorial.

Still, she had a clear vision of why she was there. Her mother, an entertainer, told her of the discrimination she suffered in hotels and theaters, with their separate entrances for black people.

That was why Edith was on the Mall with her mother on this historic day. It was her 12th birthday, and as she stood mesmerized by everything happening around her, a photographer nearby took a picture as she held a banner celebrating the march with the words “I Was There” printed in the left-hand corner.

Years later, the iconic picture was reproduced in a calendar commemorating black history.

For more voicesofthecivilrightsmovement.com

Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

From those able to put the events into a broader context.

From those watching from afar, but still moved to join.

Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

For each, their own journey.

We constructed the entire Voices of the Civil Rights Movement experience to allow each viewer to explore it on their own terms by year, topic, people and location.

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Voices of the Civil Rights Movement Peabody Submission
SINGULAR STORIES TOLD THROUGH MULTIPLE MEDIA

For Those Seeking a More Guided, Curated Approach

Our Moments in Civil Rights History content features narration and historical perspective from D’Army Bailey, a former lawyer, judge, activist, author and actor who passed away shortly after completing this series.

THE MARCH CONTINUES, AND SO DO OUR STORIES

By allowing visitors to add their own stories by uploading video, audio, or written commentary, we seek to continually uncover new found tales of the Civil Rights era, underscoring our theme that the struggle and the march goes on.

Voices of the Civil Rights Movement Peabody Submission
Voices of the Civil Rights Movement Peabody Submission
THE MARCH CONTINUES, AND SO DO OUR STORIES

“They might say he was a dreamer, but he’s not the only one.”

—Submitted by Nina "Lyrispect" Ball, Philadelphia